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Integrated Marketing Communications at
Drexel [IMCD] |
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Dr. Kwak received a
Ph.D. in Marketing and an MA in Advertising from the University of
Georgia. His research interests lie in advertising effects, e-commerce,
and consumer behavior and communications. He has
published academic articles in the Journal of the Academy of
Marketing Science, Journal of Consumer Psychology, Journal
of Advertising Research, Journal of Current Issues and Research
in Advertising, International Journal of Advertising, Journal of Consumer Marketing, Journal of
Consumer Affairs, Media Psychology, Journal of International Consumer Marketing,
Marketing Education Review,
and others. He has
also published articles in national conference proceedings including:
Advances in Consumer Research, American Marketing Association,
American Marketing Science, Decision Sciences Institute, and IEEE Engineering Management Society. One
of his research articles in American Marketing Association proceedings
received an award as the “Best Paper in E-Business.” He has
received Excellence in Research award at the LeBow College of
Business, Drexel University. He is on the editorial boards of the
Journal of the Academy of Marketing Science and International Journal of Advertising.
He has also received Excellence in Teaching award at the
LeBow College of Business, Drexel University and a university-wide
teaching award at the University of Georgia. He is a Distinguished Teaching Fellow at Drexel.
He currently serves as the Marketing Ph.D. advisor.
For more details about Dr. Kwak
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[ interested in Super Bowl comercials... ]
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