Uniqueness


In the ideal competitive markets discussed in economics textbooks, the goods traded are assumed to be "homogenous." Since it is the specific arrangement of symbols in an information product that gives utility, information products cannot be "homogenous." For example, even if computer spreadsheets differ only a little in "look and feel," computer spreadsheets are not a "homogenous product." This means that there always is an element of monopoly in markets for information products.


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